Document Type : Articles
Authors
1 Department of Agricultural Economics and Extension, College of Tikrit, Tikrit University, Iraq
2 Department of Soil Sciences and Water Resources, College of Agriculture, Al-Qadisiyah University Iraq
3 Department of Agricultural Economics,College of Agricultural Engineering Science, University of Baghdad,Iraq
Abstract
The objective of this research is to quantify profit margins, marketing expenses, and the effectiveness of marketing strategies for table eggs in the central governorates of Iraq. This is achieved through a questionnaire targeting three distinct tiers within the marketing process: the product dealer, wholesaler, and retailer. The findings revealed that approximately 66.25% of the consumer's payment is allocated to the producer, which serves as a key metric for assessing marketing effectiveness. The producer's revenues were about 1,443.24 dinars per carton of 30 eggs. The wholesaler earned around 342 dinars per carton, while the retailer's profits amounted to approximately 275 dinars per carton. These figures highlight the significance of the marketing margin components between the producer and the consumer. Retailer marketing expenses were prioritized, constituting about 36.97% of the marketing margin. The second largest expense was related to the product itself, accounting for around 22.09%. Wholesaler earnings contributed approximately 15.32%, while retailer earnings were about 12.32%. Transportation expenses, which are crucial for logistics, made up roughly 0.80% of the marketing margin. The marketing efficiency of table eggs produced at scale was approximately 65%, while the second measure accounted for 56%. This indicates a high level of marketing efficiency for table eggs in the region. The study also proposed solutions, emphasizing the need for proper transportation mechanisms, including cooling systems, to minimize damage and loss during marketing. Additionally, meeting agricultural marketing and production needs with reasonable pricing and high quality is vital for reducing production and marketing costs.
Keywords
)