Document Type : Articles
Author
Tikrit University - College of Agriculture
Abstract
This research analyzed the demand for poultry meat consumption (Rayan, local, imported) in Tikrit district. Data were taken through a questionnaire for 100 families within the district. The relationship between chicken consumption and consumer tastes was studied for each group of families separately. If the results showed that the consumption of Rayyan chicken meat was superior to other local and imported chicken. The research results showed that increasing consumer taste towards Rayyan chicken (through improving the mental image and promotion) leads to an increase in demand. We note that the response coefficient for Rayyan chicken and fresh local chicken is far from the correct one, which means that there is a demand for consuming local chicken. Therefore, companies currently do not need to search for new incentives such as reducing prices and the like. In light of the results reached in this research, several recommendations were made, including: Focusing on the fact that poultry is a healthy option compared to red meat, especially for those following diets such as keto or low-fat diets. Providing information on the benefits of protein found in poultry and its role in building muscle and promoting general health
Keywords
)